Lilac Automation

Legal

Privacy Policy

Effective

This policy explains how Lilac Automation handles information when you use lilacautomation.com. We are based in Rochester, New York, USA. The legal name on our copyright line is Lilac Automation LLC.

This policy covers this website only. It does not cover information inside a client's Microsoft 365, Claude, or other business systems.

What we collect

This site has no contact form and no newsletter signup. We receive information when you email us, when you book a call, and through the tools named below. The ROI calculator runs in your browser, and we do not receive the numbers you set on those sliders.

Video on this site is a file we host. It is not embedded from YouTube or another video service.

Booking a call with Cal.com

Calls are booked through Cal.com. On pages with the on-site booking window, we load Cal.com in the background a few seconds after the page loads, or sooner if you hover, focus, or touch a booking link. We skip that background load when the browser is saving data or on a very slow connection.

Blog pages and the error page do not embed Cal.com. They send you there only if you follow a booking link. Loading Cal.com means it receives ordinary connection details, such as your IP address and browser, even if you never finish booking.

If you book a call, Cal.com receives your name, email, company size, how you heard about us, and which services you're interested in. You can also add your company website, notes, and guests. We add the page you were on to the booking link so we can see which page led to the call.

Bookings sync to our Google Calendar and create a Google Meet link. Your name, email, meeting time, and booking answers can appear on that calendar event. Google Calendar and Google Meet are the only apps connected to our Cal.com account.

Email

If you write to [email protected], we receive your email address and your message. We use that to reply and to do the work you asked about. We do not add you to a mailing list from this website.

Email to [email protected] is handled by Google Workspace.

Google Analytics and cookies

Pages on this site load Google Analytics 4 from googletagmanager.com. It records the pages you view. It also records when you click a booking link, including the page path and which button you used.

We do not set cookies from our own code. Google Analytics may set cookies and receive technical details such as your IP address, browser, and device. Cal.com may set cookies when its booking window loads, and this site has no cookie banner.

On our Analytics property, event data is kept for 14 months. Google signals are off, and the property isn't linked to Google Ads.

Our website does not currently respond differently to browser Do Not Track signals.

Google Fonts

Pages load the Manrope and Newsreader typefaces from Google Fonts. Your browser requests those files from Google. Google receives the connection details that come with that request, including your IP address.

Cloudflare

The site is hosted on Cloudflare. Cloudflare also runs Web Analytics on this site, which loads a small script and records basic visit counts without cookies. To deliver each page, Cloudflare receives normal request details like your IP address, browser, and the page you asked for.

IndexNow

When we publish pages, we can send the public addresses in our sitemap to IndexNow, which notifies Bing and other search engines. That notice is a list of page URLs. It does not include information about visitors.

How we use information

We use emails and booking details to reply, schedule calls, and deliver our work. We use analytics to see which pages and booking buttons people use. We do not sell personal information.

Service providers

We use service providers for scheduling, email and calendar, website hosting, analytics, and AI-assisted business administration. These include Cal.com, Google Workspace, Google Analytics, Cloudflare, and AI-powered tools such as Anthropic's Claude. Their processing is governed by their own service terms, privacy notices, and any data processing agreements we have with them.

Cal.com, Google, and Cloudflare explain their own practices in their privacy policies. Google covers Analytics, Calendar, Meet, Fonts, and Workspace. Cloudflare covers hosting and Cloudflare Web Analytics.

How long we keep it

We keep emails for as long as we need them to respond, do the work, and keep ordinary business records. You can ask us to delete information we hold about you.

Booking details stay in our Cal.com account while that account is active. Cal.com's own privacy policy covers what happens after an account is closed. You can ask us to delete a booking at any time.

Security

We use reasonable administrative and technical safeguards designed to protect personal information. No method of internet transmission or electronic storage is completely secure, so we can't guarantee absolute security.

Your choices

Email [email protected] to ask us to delete information we have about you, or to stop emailing you. You can block or delete cookies in your browser. You can also use Google's Analytics opt-out.

You can email [email protected] to request access to, correction of, or deletion of personal information we hold about you. Depending on where you live, you may have additional privacy rights under applicable law. We may need to verify your identity before responding, and we may keep information when the law requires it.

Children

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from anyone under 18. If you believe a minor has sent us information, email [email protected] and we will delete it.

Changes to this policy

If we change this policy, we will post the new version on this page and update the effective date above.

Contact

Questions about this policy can go to the address below.

Lilac Automation
Rochester, NY, USA
[email protected]