Rochester, NY
AI consultant in Rochester, NY
Lilac Automation is based in Rochester. Adam Martocello works with owner-led businesses in Rochester, Monroe County, Buffalo, and the rest of Western New York on AI implementation, workflow automation, and team training.
What we help with
Consulting here means looking at the work your team repeats and deciding what is worth implementing, automating, or teaching. The useful next step is one of these, sometimes more than one.
AI implementation
Choose and set up tools such as ChatGPT, Claude, Microsoft 365 Copilot, or Gemini around the systems you already use.
See AI implementation and workflow automationWorkflow automation
Connect recurring tasks so research, drafting, reporting, and handoffs are not redone by hand every week.
See how implementation handles workflowsTeam training
Hands-on workshops for non-technical staff on Claude Cowork or Microsoft Copilot, using the team’s own documents, spreadsheets, email, and apps.
See AI training for teams
Where we work
The practice is based in Rochester and works with owner-led businesses across Monroe County and Western New York, including Buffalo. Remote engagements nationwide are welcome. You do not need an IT department or a technical staff to start.
- Rochester and Monroe County businesses that want AI in daily operations
- Teams in Buffalo and the rest of Western New York
- Owners who want a practical next step, not a general briefing on AI
How a project starts
Book a discovery call and bring one workflow that slows the team down. We talk through whether implementation, automation, or training is the useful next step.
The other pages go into the two delivery options: AI implementation and AI training for non-technical teams.
FAQ
Are you an AI consultant in Rochester?
Yes. Lilac Automation is based in Rochester, NY. Adam Martocello works with owner-led businesses on AI implementation, workflow automation, and team training.
Do you work outside Rochester?
Yes. On-site work covers Rochester, Monroe County, Buffalo, and Western New York. Remote engagements nationwide are welcome.
What is the difference between consulting, implementation, and training?
Consulting is the work of deciding what is worth doing. Implementation is setting up tools and workflows. Training is a hands-on workshop so non-technical staff can use Claude Cowork or Microsoft Copilot on their own work. A project can include more than one of these.
Do we need a technical team?
No. The work is for owners and the people who run the business day to day.
How do we start?
Book a discovery call. We look at where work gets stuck and what a practical next step would be.